| Quick Answer: The LinkedIn Services page (the “Provide services” feature) lets you list what you offer, appear in relevant searches, and receive enquiries through a dedicated form — directly on your profile. To generate B2B leads, turn it on, describe your services clearly with the right keywords, and respond quickly to the inbound requests it produces. It is a free, underused way to get found and let interested buyers reach you with minimal friction. |
LinkedIn quietly added a feature that turns your profile into a lightweight lead-capture page: the Services page. Activated through “Provide services,” it lets you showcase your offerings, helps you surface in searches when buyers look for what you do, and gives interested people a simple way to send you an enquiry. Most founders have never set it up, which means a free inbound channel is sitting unused on their profile. Here is how to use it to generate B2B leads.
What is the LinkedIn Services page?
The Services page is a feature that adds a dedicated section to your profile listing the services you provide. When enabled, it shows visitors what you offer, can make you discoverable when people search for those services, and includes a built-in way for prospects to request to work with you. It effectively gives your personal profile a simple “hire me” function, turning passive profile views into a clear path for interested buyers to raise their hand.
Why does it help generate leads?
The Services page works on two fronts: discovery and capture. On discovery, listing your services can help you appear when buyers search LinkedIn for the kind of help you provide, putting you in front of people actively looking. On capture, it gives interested visitors a frictionless way to enquire without composing a cold message from scratch. Together, that means more of the right people find you and more of them reach out — a quiet, free inbound channel built into your profile.
How do I set up my Services page?
Enabling it is straightforward through your profile’s “Provide services” or “Open to” options. The key is to do it thoughtfully:
- Select relevant services — the specific things your buyers seek.
- Describe them clearly — explain what you do and the outcome.
- Use the right keywords — terms buyers would search for.
- Keep it focused — list what you genuinely want to attract.
A clear, keyword-aware Services page is both more discoverable and more compelling to a prospect.
How do I make my services discoverable in search?
Discovery depends on relevance, so use the language your buyers actually use. Choose service categories and descriptions that match how people search for what you do, not internal jargon. Align your Services page with the keywords in your headline and About section so your whole profile reinforces the same expertise. Since LinkedIn is where buyers look for B2B providers and four out of five members drive business decisions, per Sprout Social, being findable for your services puts you in front of exactly the right people.
How do I handle the enquiries it generates?
The Services page can produce inbound requests, and how you handle them determines whether they convert. Respond quickly and personally — a fast, warm reply to someone who raised their hand is far more likely to turn into a conversation than a slow or generic one. Treat each enquiry as a warm lead, qualify gently, and move genuine interest toward a call. Speed and a human touch are what convert these inbound signals into pipeline.
How does the Services page fit my broader strategy?
The Services page is a useful capture mechanism, but it works best on top of an active presence. Your content and engagement drive people to your profile; the Services page then makes it easy for the interested ones to enquire. On its own it is passive — it captures demand rather than creating it. Combined with consistent content and outreach that build awareness and trust, it becomes a frictionless conversion point that turns the attention you earn into actual enquiries.
What’s the difference between the Services page and Open to Work?
These are related but distinct features, and it helps to understand which serves your goal. “Open to Work” signals that you are seeking a job, and broadcasting it widely is aimed at recruiters — generally not what a B2B founder wants, since it can suggest you are looking for employment rather than running a business. The “Provide services” or Services page, by contrast, signals that you offer services and are open to client work, which is exactly what a founder or service provider wants to convey. They serve opposite purposes: one is for job seekers, the other for people offering services to clients. As a B2B founder generating leads, the Services page is the relevant feature — it positions you as a provider buyers can hire, helps you appear in service searches, and captures enquiries. Make sure you are using the Services page to attract clients, not the job-seeking signal, so your profile communicates that you are open for business, not for hire.
How can an agency optimise this for me?
Setting up the Services page well, keeping it aligned with your positioning, and driving the right traffic to it is part of a complete profile-and-content system. Attention Grabbers optimises every part of your profile and builds the presence that drives qualified visitors to it as part of our LinkedIn management service. To turn your profile into an inbound channel, book a call with our team.
Frequently Asked Questions
What is the LinkedIn Services page?
A profile feature (“Provide services”) that lists your offerings, helps you appear in searches, and lets prospects send you an inquiry.
Is it free?
Yes. It is a free profile feature any member can enable to showcase services and receive inbound requests.
How does it help with leads?
It aids discovery in search and gives interested visitors a frictionless way to enquire, capturing demand you might otherwise miss.
How do I make my services findable?
Use the categories and keywords your buyers actually search for, aligned with your headline and About section.
How should I handle enquiries?
Respond quickly and personally, treat each as a warm lead, qualify gently, and move genuine interest toward a call.
Key takeaways
- The Services page lists your offerings, aids search discovery, and captures enquiries.
- Set it up with clear descriptions and the keywords your buyers search for.
- Respond fast and personally to the inbound requests it generates.
- It captures demand best when paired with content and outreach that create it.